German agency Jung Von Matt has a viral hit on its hands with a hidden camera prank for shipping company DHL – but the social media jury is out. The stunt, which saw packages painted with the hidden ...

The Magic of Marketing: DHL's Legendary "Trojan Mailing" Campaign In the world of marketing, some campaigns transcend their purpose and become legendary stories. You can't help but wonder about the ...

This case study, for logistics company DHL in Germany, used a "Trojan style" strategy and a packaging innovation to drive attention to the brand on social media. This case study, for logistics company ...